Designed with a team of three, the client wanted a logo that was vintage styled, but fresh and contemporary. The design was a step away from the obvious designs for a food market, like the colour green or nature icons, in order for the logo to standout amongst other food markets. Mutliple itterations were created with different fonts, visual designs, colours, and many icons for the tower in the center; eventually, we and the client narrowed the itterations down to what the client believed to be the best representation of the Avenida Food Market.