Going into this project, the goal was to make the visuals stand out from anything else in the country music market. Julianna created a pre-save campaign that painted ‘Christmas, Arizona’ as a destination and curated a mood and specific graphics that communicated the brand of Mariya Stokes. She shot the photographs on digital and 35mm film and focused on creating strong digital assets as well as print collateral.She was the Creative Director, Graphic Designer and Photographer on this project.