The goal of this project was to become the first auto brand to push branded face effect content to users on the IG platform. Since Instagram already has a living platform with face filters, the next step was to map out the exact user flow of how someone would find and use one. There are three different ways a user can get access to the filter to find the most suitable way. Dealing with two different accounts (Nissan USA and College teams) means that there are a number of different ways someone can access a face filter.
The face filter went live February 2019 and there are 11 different teams/filters to choose from on the new Nissan face filter.