The academic advising week campaign was meant to encourage students to attend a workshop on majors and minors. Working closely with collages at MRU helped to create a verity of multimedia and print posters to advertise the campaign to students. The point was to create something that followed the style guide for Mount Royal University but was unique, hence the Tetris design. The campaign lasted for over a month and the analytics showed that over 1500 students engaged with the advertisements within the first week of the campaign. The project utilized both graphic design and branding principals since it was posted in many variations such as the web banners, evites, social media squares, omnivex and in-school posters.