This project was done in Julianna’s fourth year marketing class. The task was to create a line of sock designs and a campaign to accompany it for the theoretical client, Adesso Man. Julianna created a line of 90s throwback socks and created digital and print advertising material for this launch. After the semester ended, she pitched this project to Calgary based company, Sock Rocket, and now does their advertising material and is seeing her sock designs come to life! You can see her work at the Marketplace in Market Mall and anywhere Sock Rocket socks are sold.