Universesoul Dance Merch Design

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Project Description

Universesoul Dance Merch Design | 2019/2020 “A NEW” Collection


This season, Chelsea was approached by the design team at Universesoul Dance to collaborate and create a concept that she would then execute. There were three pieces created: Hoodie, matching sweat pants, and a long-sleeve. The hoodie and matching sweatpant set were designed with the concept of new beginnings; this is what the lillypads on the front and back of the hoodie represent. This is also the rationale behind the name “A NEW”. The long sleeve was designed to represent that Universoul is proudly Canadian through a sash design going across the front, inspired by RCMP uniform and a Canada maple leaf on the back.

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