Andrew “Gobrinz” Simon is a dangerously creative, artistic individual with a keen eye for detail. His passion for creating and producing online media brought him to study Information Design at Mount Royal University to better understand the function, understanding and intricacies of the developing content in new media. His passion and study of esports, gaming and new media creation over the last decade lends an objective understanding of web content, analytics, audience retention and viewer loyalty.

Andrew practices a myriad of approaches within Information Design and Content Creation: Information Architecture, User Experience, Graphic Design, Typography, Ethnography, Content Curation, Memetic Understanding, Post Production and New Media Broadcasting. Each approach fitting into a relative design process to conceptualize, consider, construct and complete.