Fundrace Flurry is a seasonal fundraiser supporting MRU students during the holiday season. Teams race their MRU campus peers to raise the most donations for the SAMRU Peer Support Centre. Revamped from the previous Season of Caring program, Fundrace Flurry needed a new, fun visual identity. The combination of a pastel colour palette, hand-lettered typography and a sketchy illustration style gave a cozy, warm feeling to the fundraiser. The new identity was applied across a variety of deliverables including advertisements, sponsorship packages, displays, signage and a shirt design.