COVID-19 Update: Event Postponed Until Further Notice.
The goal of this project was to become the first auto brand to push branded face effect content to users on the IG platform. Since Instagram already has a living platform with face filters, the next step was to map out the exact user flow of how someone would find and use one. There are three different ways a user can get access to the filter to find the most suitable way. Dealing with two different accounts (Nissan USA and College teams) means that there are a number of different ways someone can access a face filter.
The face filter went live February 2019 and there are 11 different teams/filters to choose from on the new Nissan face filter.