WestJet Prototype App | Instructional Design Solution
As an instructional design project, WestJet partnered with MRU students to propose digital design solutions to help nervous disengagers, a segment of WestJet’s market. Chelsea and her team proposed a travel checklist that would live on the current WestJet mobile app. This would directly target specific members and give them a custom checklist based on their level of nervousness associated with traveling. This checklist included AR components to help guests measure their luggage and get around foreign airports once they have arrived in their destination. A prototype of this app was presented to the team at WestJet.